Before reading Ahrefs’ article about keywords, I used to think keywords were simply the words people type into Google.
I assumed SEO was mostly about inserting those words into an article and hoping to rank higher in search results.
After reading more carefully, I realized keywords are much more than that.
Keywords Represent Real Human Demand
Every keyword has a real person behind it.
Someone may be looking for an answer, a solution, a product, directions, or even a nearby coffee shop.
This completely changed the way I see SEO.
A webpage is not rewarded just because it contains certain words. It performs well when it satisfies the user’s search intent.
For example:
- Someone searching best laptop for students may want to buy.
- Someone searching how to improve SEO rankings wants to solve a problem.
- Someone searching Ahrefs login already knows exactly what they need.
- Someone searching coffee near me wants an immediate local result.
The keyword itself is only the surface.
Its real value lies in understanding the intention behind it.
Search Volume Is Not Everything
Many beginners, including myself, naturally focus on high-volume keywords.
It seems logical. More searches should mean more traffic.
But that is not always true.
High-volume keywords are often:
- Extremely competitive for new websites
- Too broad in meaning
- Low in conversion value
- Difficult to satisfy properly
Sometimes a smaller keyword with clear intent can be far more valuable.
For example, if I search second-hand furniture store near me, I already know what I want. That search may have lower volume, but it has strong intent.
Why Long-Tail Keywords Make More Sense for Beginners
As a new website owner, I now understand that targeting broad keywords such as:
- SEO
- Blogging
- Coffee
is often unrealistic.
These topics are too wide.
If someone searches coffee, what do they actually want?
- How to make coffee?
- Best coffee for beginners?
- Coffee beans to buy online?
- How much sugar to add?
- A café nearby?
It is hard to know, which makes it difficult to create the best result.
Instead, it may be smarter to focus on specific searches such as:
- how to start a WordPress blog as a beginner
- why my website is not indexed by Google
- best free SEO tools for new bloggers
These keywords may have lower search volume, but they are clearer, more targeted, and easier to serve well.
My Biggest Realization
SEO is not about chasing keywords.
It is about understanding what people need, then creating content that genuinely helps them.
Google is simply the platform connecting users with answers.
How I Plan to Apply This to Fezosa
For Fezosa, I do not want to publish random content just for clicks.
I want to build articles around:
- real beginner questions
- things I am currently learning
- problems I personally face while building a website
- useful insights others may also search for
That feels more honest, sustainable, and valuable in the long run.
Final Thoughts
Reading Ahrefs helped me realize that keywords are not just SEO data.
They are signals of curiosity, frustration, desire, and intent.
If I can understand those signals better, I can create better content — and hopefully build something meaningful over time.